The “Atelier” in the lower part of the boutique creates a space for unique and playful interaction. Using the latest technologies in a comfortable and discreet lounge setting, we created a space where visitors gain fascinating insights into the manufacturing process. The centerpiece is an interactive wall, the so-called “Surveillance Wall”, that is explored via the “Mission Control Panel” platform. Video links to various factory stations enable an insider view of the IWC watchmaking process. In addition, a watchmaker on site can inspect a customer’s IWC watch with a “cyberloupe” that projects the inner workings directly onto the Surveillance Wall screen.
German Design Award 2022 Special Mention