In an extensive positioning process, we developed the core values with grainmade. Then we developed the brand design: basic elements such as the logo, typeface and color scheme, plus an additional main design element of superimposed amorphous forms. This brings high recognition value and plays out across all applications as a single form and again as a partial element. On the packaging design for four different kinds of breakfast flakes, all the basic elements of the brand design play together. This interplay strongly differentiates grainmade flakes on the shelves of Coop, Migros or Spar. In parallel, twofold created the new design concept for the website.