{"id":8292,"date":"2022-08-02T13:29:42","date_gmt":"2022-08-02T11:29:42","guid":{"rendered":"https:\/\/twofold.dev\/?p=8292"},"modified":"2022-11-15T14:47:06","modified_gmt":"2022-11-15T13:47:06","slug":"brand_new_world","status":"publish","type":"post","link":"https:\/\/twofold.dev\/en\/brand_new_world\/","title":{"rendered":"A brand new world?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8292\" class=\"elementor elementor-8292\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51a3fce5 elementor-section-full_width no-fp-header-white no-header-height elementor-section-height-default elementor-section-height-default\" data-id=\"51a3fce5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/twofold.dev\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Metaverse_loop.mp4&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted elementor-html5-video\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1246368e\" data-id=\"1246368e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f4e7809 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7f4e7809\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-610f485e\" data-id=\"610f485e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-771679c2 main-heading elementor-widget elementor-widget-heading\" data-id=\"771679c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A brand new world?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-628b7537 elementor-section-full_width text-paragraph case-read-more news elementor-section-height-default elementor-section-height-default\" data-id=\"628b7537\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-68246de1\" data-id=\"68246de1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ae7ae42 link-wrapper no-height continuos-text elementor-widget elementor-widget-text-editor\" data-id=\"6ae7ae42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The metaverse has been proclaimed as the world of the future. But what exactly is it The term \u00abmetaverse\u00bb (metaphysical + universe) can be traced to the 1992 science fiction novel <em>Snow Crash<\/em> by Neal Stephenson, where it refers to the confluence of physical, virtual and augmented realities in an online world.\u00a0 After renaming the company Meta and claiming to be building the metaverse, Facebook has now introduced the metaverse into the workplace with Horizon Workrooms, a beta VR space where people work together. Up to 16 colleagues with VR headsets can join virtually as animated versions of themselves, and another 34 colleagues can join via video call without headsets.<sup>1<\/sup><\/p><p>\u201cThe rise of the metaverse means you\u2019ll need to create a customer journey that has the sights, sounds, feelings, smells, and emotional resonance of real life.\u201d \u2013 Jim Tomanchek <sup>2 <\/sup>By February this year, 390 mobile apps for crypto, NFTs, VR and AR referred to the metaverse.<sup>3 <\/sup>For those less techy, the metaverse can be described as the 3D evolution of the internet. Basically, this involves creating, editing, rendering, simulating and collaborating within a digital world. A universe of virtual space, reshaped by virtual reality (VR) and augmented reality (AR) data-based technologies.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f439c8 news-heading elementor-widget elementor-widget-heading\" data-id=\"0f439c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Out there! But where?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97c5908 link-wrapper no-height continuos-text elementor-widget elementor-widget-text-editor\" data-id=\"97c5908\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The metaverse presents real opportunity. Opportunity means business. An estimated $800 billion worth. Across multiple industries from art to automotive, education to entertainment. And for a multitude of business models from play-to-earn and play-to-connect, e-commerce and events, even tax transactions. The potential of the metaverse is gigantic and expanding. It is driving an acquisition and investment frenzy. Microsoft acquired Activision for $69 billion. Peanuts compared to total acquisitions by Alphabet, Amazon, Apple and Meta in 2019-21.<sup>4 <\/sup>Why exactly? Because the metaverse requires the latest greatest know-how and creativity in terms of both development (programming) and visualization (design).<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a61e513 news-heading elementor-widget elementor-widget-heading\" data-id=\"a61e513\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Does the metaverse know no bounds? <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ebd249 link-wrapper no-height continuos-text elementor-widget elementor-widget-text-editor\" data-id=\"3ebd249\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>For digital natives, never! Virtual worlds are as infinite as human imagination. The digi indigenous know this world is not reality. And that\u2019s the fun of it! In fact, the metaverse can be super fun for everyone (says the mom whose been caught playing Pok\u00e9mon around town with her kids). It is human nature to immediately push the limits of new technologies, and the metaverse is no exception. Tinder started exploring the limits of their Tinderverse. In particular, the area where the boundaries between online and offline worlds blur. Recently, however, Tinder has stopped the metaverse project due to falling revenues and earnings.<sup>5 <\/sup>At twofold, we see the metaverse as a new world for brand experience in the future. We\u2019re excited about the possibilities.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-791cac2 link-wrapper no-height footnotes elementor-widget elementor-widget-text-editor\" data-id=\"791cac2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><br \/>1 The Verge, Aug 19, 2021: \u201cInside Facebook\u2019s Metaverse For Work\u201d by Alex Heath2 Forbes, Jan 27, 2022: \u201cThree Tech Trends That Will Revolutionize Brand Experiences in 2022\u201d by Jim Tomanchek, Sprinkler BRANDVOICE 3 Statista, Feb 2022: \u201cMobile apps referring to the Metaverse, together with other selected keywords\u201d, Nokia Ecosystem and Trend Scouting] 4 SWPS University, HumanTech Meetings II: Metaverse: Escape to virtuality, April 2022, Leslie Shannon, Head of Ecosystem and Trend Scouting, Nokia USA 5 NFTgators news: Tinder Dumps Tinderverse On Failed Monetisation, by Nicholas Kitonyi, August 2022<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4c738314\" data-id=\"4c738314\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d04404b elementor-align-left elementor-widget elementor-widget-button\" data-id=\"d04404b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/twofold.dev\/en\/news\/\" class=\"elementor-button-link elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" width=\"512\" height=\"512\" viewbox=\"0 0 512 512\"><path d=\"m396.6 160 19.4 20.7L256 352 96 180.7l19.3-20.7L256 310.5z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Back<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-608e50ca elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"608e50ca\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39f5dba6\" data-id=\"39f5dba6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2580ead3 elementor-widget elementor-widget-news-carousel\" data-id=\"2580ead3\" data-element_type=\"widget\" data-widget_type=\"news-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"news-carousel\">\n            <p>You might also like:<\/p>\n            <div class=\"item-wrapper\">\n                                    <article class=\"post-8291\">\n                        <div>\n                            <div class=\"lead-media\"><video src=\"https:\/\/twofold.dev\/wp-content\/uploads\/2022\/08\/DifferentlyAbled_loop.mp4\" autoplay=\"\" muted=\"muted\" controlslist=\"nodownload\"><\/video><\/div><h3 class=\"link-wrapper reverse no-height\">\n                                <a href=\"https:\/\/twofold.dev\/en\/differently-abled\/\" target=\"_blank\">\n                                    What is neurodiversity? 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The metaverse has been proclaimed as the world of the future. But what exactly is it The term \u00abmetaverse\u00bb (metaphysical + universe) can be traced to the 1992 science fiction novel Snow Crash by Neal Stephenson, where it refers to the confluence of physical, virtual and augmented realities in an online [&hellip;]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"news_highlight":[],"_links":{"self":[{"href":"https:\/\/twofold.dev\/en\/wp-json\/wp\/v2\/posts\/8292"}],"collection":[{"href":"https:\/\/twofold.dev\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twofold.dev\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twofold.dev\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/twofold.dev\/en\/wp-json\/wp\/v2\/comments?post=8292"}],"version-history":[{"count":52,"href":"https:\/\/twofold.dev\/en\/wp-json\/wp\/v2\/posts\/8292\/revisions"}],"predecessor-version":[{"id":11008,"href":"https:\/\/twofold.dev\/en\/wp-json\/wp\/v2\/posts\/8292\/revisions\/11008"}],"wp:attachment":[{"href":"https:\/\/twofold.dev\/en\/wp-json\/wp\/v2\/media?parent=8292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twofold.dev\/en\/wp-json\/wp\/v2\/categories?post=8292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twofold.dev\/en\/wp-json\/wp\/v2\/tags?post=8292"},{"taxonomy":"news_highlight","embeddable":true,"href":"https:\/\/twofold.dev\/en\/wp-json\/wp\/v2\/news_highlight?post=8292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}