The metaverse has been proclaimed as the world of the future. But what exactly is it The term «metaverse» (metaphysical + universe) can be traced to the 1992 science fiction novel Snow Crash by Neal Stephenson, where it refers to the confluence of physical, virtual and augmented realities in an online world. After renaming the company Meta and claiming to be building the metaverse, Facebook has now introduced the metaverse into the workplace with Horizon Workrooms, a beta VR space where people work together. Up to 16 colleagues with VR headsets can join virtually as animated versions of themselves, and another 34 colleagues can join via video call without headsets.1
“The rise of the metaverse means you’ll need to create a customer journey that has the sights, sounds, feelings, smells, and emotional resonance of real life.” – Jim Tomanchek 2 By February this year, 390 mobile apps for crypto, NFTs, VR and AR referred to the metaverse.3 For those less techy, the metaverse can be described as the 3D evolution of the internet. Basically, this involves creating, editing, rendering, simulating and collaborating within a digital world. A universe of virtual space, reshaped by virtual reality (VR) and augmented reality (AR) data-based technologies.